Month: February 2018

Muse Wearables

Re-imagining Smartwatches: Touchscreen vs Analogue

The Battle between Analogue and Smart watches Shopping for a watch has never before been so delightful. Or confusing. There are a variety of watches in the market that spoil the buyer for choice. We don’t only mean the various brands but the types of watch bestow an incredible amount of freedom to the modern consumer. […]

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Muse Wearables

The Hassle of Charging Gadgets in Daily Life

Gadgets are a miracle in modern life, easing our daily activities and entertaining us. We’re surrounded by technology more than we believe these days and have become so dependent on our smartphones, laptops and tablets, that we only ever realise their true importance when we’re forced to spend time without them. The way our lives […]

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Muse Wearables

Fitness Tracking and Recognition in Smartwatches

Brief look on how the activities are recognized and tracked. Credits: http://howtorun.biz/start-jogging-to-enjoy-the-outdoors-and-get-in-shape/ History of Activity Tracking First, let’s define activity tracking: Activity tracking primarily refers to recognizing user activity/movements and records a person’s fitness activity One of the first activities that was attempted to recognise was walking. All the way back in the 15th century Leonardo da […]

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Muse Wearables

Times are Changing: The Future of Luxury Watches

Luxury watches are a staple for high-income customers. (http://www.cityam.com/272637/watch-space-chronext-revolutionising-luxury-watch-market) In an era of rapidly changing technology, the increase of consumer demand for smartwatches and wearables are on the rise. What is interesting to observe is how the traditional luxury watch industry comprising of big brands like TAG Heuer, Rolex and Swiss watches interpret this invasion […]

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Muse Wearables

HOW TO SHOOT AN EPIC COMMERCIAL

After a long shoot! (from left, Sujith, SPY, Piyush, Abhinesh, Bright) 10 Tips on how to shoot a great commercial! 1. Understand what you’re advertising Find out what your product offers and make sure that you’re clear about it. Otherwise you’ll end up creating confusion and disappointment for the audience. So, make a list of […]

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